Encyclopedias

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	Millions of dollars were spent by DK to develop and promote our flagship title, Eyewitness Children’s Encyclopedia. There is a high public awareness of this title in the education community and it has held in the Top Five bestselling titles since inception. It is our surest bestseller which Newsweek praised as “A beautiful piece of eye candy for hungry minds.”

This title established the classic DK “Busy Box” interface as you see below.

This style empowers children to decide what they want to learn. The editorial style presents a point-of-view from a child’s natural curiosity. There are lots of things to click on, levers to pull, doors to open, meaning kids have a lot of control over what they want to learn. One discovery leads to more questions and answers.

And it has another signature DK quality: lots of content! Teachers know they’ll get plenty of value for their money.


	Key Features: 6,000 pop-ups 50 videos 200 animations 700 biographies 100 digital maps 20 3-D environments to explore 750,000 words of text 3,000 key word glossary 2 hours of full audio


	classic DK “Busy Box”